The products team at Blackhawk purpose is to deliver regionally-relevant gift card and branded payments products across APAC that grow revenue, reduce friction, and keep customer & distribution partner trust high.

Purpose of the role

The purpose of this role is to manage and grow Blackhawk’s multi-branded gift card portfolio (e.g., HIM/HER/KIDS cards) across APAC by overseeing the full product lifecycle—from retailer selection and creative development to compliance, operations, and go-to-market execution. The role ensures each card delivers strong consumer appeal, meets legal and brand requirements, and operates smoothly across all channels. It brings together product strategy, partner management, and cross-functional coordination to deliver a compelling, compliant, and commercially successful multi-retailer gift card offering for the region.

1. Product Strategy, Portfolio & Retail Category Management

• Own the end-to-end product strategy for APAC multi-branded cards (HIM/HER/Kids/Teen, etc.), integrating retail category management principles across all products.
• Define portfolio positioning, target demographics, and commercial objectives for each card theme and associated retail categories (e.g., fashion, dining, entertainment, gaming).
• Develop and manage a balanced category mix to optimise consumer relevance, retailer diversity, and revenue performance.
• Identify category expansion opportunities based on market trends, whitespace analysis, and evolving consumer demand.
• Evaluate new card concepts using category performance data, retail gaps, and consumer insights.
• Conduct competitive analysis (local & global) to refine product design, category composition, pricing models, and promotional cadence.

2. Retail Category Curation, Assortment Planning & Partner Management

• Lead retail assortment planning for multi-branded cards by curating the optimal mix of retailers across priority categories.
• Select and manage included retailers—ensuring strong brand fit, category balance, and commercial viability.
• Own the annual and seasonal category refresh cycles, optimising retailer mix based on performance, trends, and strategic priorities.
• Partner with internal teams to identify high-growth and underpenetrated retail categories for inclusion.
• Collaborate with Partner Management to negotiate placement, branding use, and promotional participation.
• Oversee contract alignment, logo rights, artwork approvals, and retailer brand guidelines.

3. Product Packaging, Creative & Category Representation

• Lead creative development of card design, packaging, and merchandising assets that clearly communicate category-led value propositions.
• Ensure visual balance and representation of key retail categories across packaging and marketing materials.
• Maintain compliance with retailer brand guidelines, including logos, disclaimers, and redemption messaging.
• Localise packaging for APAC markets (languages, legal text, expiry statements, compliance notes).
• Coordinate seasonal or limited-edition designs aligned to key retail moments (e.g., Christmas, Mother’s Day, Back to School).

4. Product Operations, SKU & Lifecycle Management

• Own SKU management across digital and physical channels, including pack size, denominations, expiry settings, and barcode changes.
• Align SKU strategy with category segmentation and merchandising strategy.
• Maintain product change logs (artwork updates, retailer/category mix changes, new denominations).
• Partner with Inventory & Fulfillment teams on forecasting, print runs, replenishment, and stock optimisation.
• Ensure operational readiness for new SKUs and category updates.

5. Activation, Redemption & Technical Enablement

• Coordinate with Engineering/Platform teams to ensure accurate category-to-retailer mapping and redemption routing (POS, online, hybrid).
• Validate settlement logic, redemption rules, and fraud thresholds across retailer categories.
• Manage mapping tables defining retailer availability by product and category grouping.
• Support onboarding of new retailers, ensuring proper integration into relevant categories (UAT, catalog configuration, payment flows).

6. Regulatory, Legal & Category Compliance

• Ensure all packaging and digital listings comply with APAC gift card regulations and category-specific requirements where applicable.
• Maintain retailer terms, cardholder T&Cs, and mandated consumer messaging.
• Coordinate with Legal on changes to retailer inclusion, category restrictions, or redemption limitations.
• Ensure consistent application of GST/VAT rules across all participating retailers and categories.

7. Channel Enablement & Category-Led Go-To-Market

• Support Retail Sales, E-commerce, and Corporate teams with product information, imagery, and category-driven value propositions.
• Develop category-based merchandising guidelines for aggregated card products.
• Enable corporate buyers with catalog spec sheets, pricing tables, and category-focused bundles.
• Partner with Marketing to execute campaigns highlighting key retail categories and seasonal demand moments.

8. Product Performance, Category Analytics & Optimisation

• Monitor performance by theme, channel, retail category mix, and seasonality.
• Analyse redemption behaviour and category-level usage patterns to inform assortment and product design.
• Track KPIs including sell-through, GMV, redemption trends, breakage, cost per card, and category contribution.
• Identify underperforming categories or retailers and optimise the assortment to improve overall performance.
• Continuously refine category strategy to maximise consumer appeal and commercial returns.

9. Risk, Fraud & Category Sensitivity Management

• Implement safeguards across multi-option redemption flows, including category-specific risk considerations.
• Partner with Fraud Operations to adjust controls based on vulnerabilities within specific retailer categories.

10. Stakeholder Engagement & Cross-Functional Leadership

• Collaborate with internal teams:
  • Partner Management (retailer agreements & category expansion)
  • Commercial/Retail Sales (placement, promotions, category strategy)
  • Operations & Fulfillment (inventory, pack-out, quality control)
  • Finance (settlement rules, retailer fees, category profitability)
  • Legal/Compliance (packaging, T&Cs, regulatory adherence)
  • Marketing (campaigns, category positioning, branding)
  • Engineering/Platform (redemption routing, configuration, category mapping)
• Lead forums on retailer updates, category performance, SKU changes, product launches, and quarterly roadmap reviews.

· Product Management Expertise

· Retail & Category Understanding

· Commercial & Analytical Skills

· Stakeholder & Partner Management

· Project & Operational Execution

· Compliance & Regulatory Awareness

· Creativity & Brand Sensibility

· Technical & Integration Knowledge (light).

· Communication & Presentation Skills

· Problem-Solving & Adaptability

What does success look like in this role?

Success in this role is achieved when the multi-branded gift card portfolio (e.g., HIM/HER cards) delivers strong commercial performance, maintains flawless operational execution, and consistently meets retailer, legal, and consumer expectations.

The person in this role will be successful when they curate a compelling retailer mix that aligns with consumer demand, ensure all product packaging and brand elements are accurate and compliant, and deliver seamless product updates across markets with minimal issues.

They proactively manage relationships with retailers and internal teams, anticipate risks before they impact the business, and use data to optimize the portfolio and drive growth.

Ultimately, success is defined by increased sell-through, strong redemption experiences, high partner satisfaction, and the smooth introduction of new card themes or SKUs that resonate with APAC customers.